From the Radio World “Who’s Buying What” page: The San Jose Sharks NHL hockey team is using the StreamGuys SGrecast platform to expand its audio reach.
The team operates its own full-time network that includes live games and on-demand audio content. Play-by-play announcer Dan Rusanowsky manages the network.
“Having worked with StreamGuys since 2019,” StreamGuys stated in a press release, “Rusanowsky turned to its SGrecast SaaS platform to help him convert and republish live content, expand the platform’s distribution, and monetize the Sharks’ online footprint to get a bigger bite of their overseas fanbase.
(Photo by Panayiota Good/SAP Center)
With most listeners accessing its stream on the Sharks Plus SAP Center app, the San Jose Sharks website also uses the SGrecast player to provide a dedicated hookup.”
The team has a terrestrial radio network in northern California but does not have a flagship radio station in the Bay Area so it pushes listeners to its programming on the app. The platform acts as a bank that manages the programming and archives the content. It also provides ad insertion and monitoring and supports delivery of programming to the NHL and to the team’s partners at Skyview Satellite for terrestrial affiliates.
