From our Who’s Buying What page: Hubbard Broadcasting’s Country Top 40 hired TM Studios to create a custom jingle package for use on-air.
In a press release, the host of Country Top 40 — known simply as “Fitz” — says it was time to put a “fresh coat of paint on the show” in order to appeal to a broader audience.
“I knew we needed a new jingle sound to help identify the [country music radio] countdown and build excitement and momentum,” said Fitz in the release. “I had to call TM Studios. They practice what they preach, and they over-delivered the IT factor with so many options. When I received the package, it felt like Christmas morning.”
Dave Bethell, creative director and COO of TM Studios, said that, as country music undergoes a flurry of changes that are attracting younger, it was time for a branding refresh.
“We recruited fresh vocalists, authentic country musicians, recording artists and reality TV stars,” said Bethell. “[We] recorded live in Nashville, Dallas and Los Angeles.”
Per the TM press release: “Jingles continue to find their way back on the air at the biggest radio stations and audio brands, as execs and programmers set aside their personal biases and realize the effectiveness of music branding. According to several studies, jingles are the sledgehammer in the brand distinction assets toolbox. Just ask the listeners.”
Hear a montage of the new Country Top 40 jingle package:
