Audacy has signed on to use the SPARC Media Hub workflow system.
The companies said in a joint press release that SPARC “will provide Audacy with the tools to manage and optimize its promotional campaigns and prize fulfillment practices. This collaboration aims to elevate Audacy’s promotional strategy, ensure seamless execution and maximize audience engagement.”
The announcement was made by SPARC CEO Joey Arsenault and Audacy Chief Programming Officer Jeff Sottolano.
SPARC is an acronym that stands for Sales, Promotions, Announcers, Reception and Creative. “Combining all departments into one place helps radio station departments communicate effectively, therefore improving efficiency and eliminating costly errors,” the company says in its marketing. Its tools include remote workflow systems, digital workflows, prep sheets, texting and phone screening.
