Nielsen’s latest report on radio listening in Norway shows that DAB+ continues to gain ground in Norway.
The report, which includes data on 2019 radio listening, finds that last year approximately 86% of Norwegians listened to radio on a weekly basis.
According to the study, more than 3.4 million people (approximately 73% of the population aged 10+) now have DAB radio in their home. This figure includes both regular DAB radios as well as analog receivers with DAB adapters.
In addition, the Nielsen Audio study indicates an increase in the number of in-car DAB receivers. In Norway all new cars sold are now equipped with a DAB radio as standard, and the report stats that in 2019, 67% of the population had access to DAB radio in their car. This is up 9% from 2018. Of those, 82% say they listen to DAB radio at least once a week while in their cars, while almost half listen to it on a daily basis.
The full Nielsen Audio 2020 report is available to download here. A WorldDAB report (updated in February) on the Norwegian radio market featuring the results after the FM switch-off and lessons learned is available here.
