Promo Power
Do You Need a License for That?
You found the perfect photo. That doesn’t give you the right to use it
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Promo Power
QR Codes: An Overnight Success That Took Decades
Help your clients as well as your own station to take advantage of this...
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Six Contest Ideas to Start the New Year
In a sea of sameness, unpredictability is a differentiator
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Trust Me, I’m Artificial Intelligence
Beware being sucked in by the notion of the Next New Thing
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How Audio Takes Consumers Down the Funnel to Purchase
Audacy challenges an assumption held by many ad buyers
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Develop a First-Party Data Strategy
You should already be working on mitigating the loss of third-party data revenue
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Radio, Do You Understand Your Assets?
It’s an open question whether Elon Musk did with Twitter, but you don’t have...
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Radio, Influencing the Future for Good
The argument for making climate change an element of your programming
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Build Some Buzz Through Billboards
Radio stations too often view billboard creative just as a branding exercise
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Audacy’s Audio Manifesto Reviewed
Your sales staff should understand this playing field and discuss it with clients
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Take Time to Renew Relationships
It’s too easy to neglect personal and professional development and growth
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Catch the Buzz With Listeners
Here are ideas to capitalize on the pending arrival of cicadas
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What’s the Right Tone on COVID-19?
Understanding attitudes is the tricky part of being on-air during the virus
Columns and Views
Media Efficiency Versus Effectiveness
Impressions are meaningless if nobody actually notices them or takes action
Columns and Views
Let’s Untangle the Knotty Mystery of SEO
Search engine optimization is not for short-term thinkers but will really pay off over...
Columns and Views
Visual Radio: Creating a YouTube Channel
YouTube has been growing for years; we can’t ignore the question of how it...
Columns and Views
Set Expectations With Advertisers
If you don’t know the goal, you can’t plan to achieve it