Promo Power
Do You Need a License for That?
You found the perfect photo. That doesn’t give you the right to use it
Mark Lapidus
Promo Power
QR Codes: An Overnight Success That Took Decades
Help your clients as well as your own station to take advantage of this...
Promo Power
Six Contest Ideas to Start the New Year
In a sea of sameness, unpredictability is a differentiator
Promo Power
Trust Me, I’m Artificial Intelligence
Beware being sucked in by the notion of the Next New Thing
Promo Power
Develop a First-Party Data Strategy
You should already be working on mitigating the loss of third-party data revenue
Promo Power
NFTs: Are They Relevant for Radio?
While there is no simple answer, it is a fun subject to explore
Promo Power
Radio, Influencing the Future for Good
The argument for making climate change an element of your programming
Columns and Views
Let’s Untangle the Knotty Mystery of SEO
Search engine optimization is not for short-term thinkers but will really pay off over...
Columns and Views
Visual Radio: Creating a YouTube Channel
YouTube has been growing for years; we can’t ignore the question of how it...