Analytics and research firm Veritonic said NPR is using its attribution and “brand lift” services to provide campaign performance data to corporate sponsors.
“The data from Veritonic’s audio-first measurement solutions will provide NPR sponsors with full-funnel, independent and holistic campaign measurement that will allow them to optimize and further increase the ROI of their audio campaigns,” the technology company said in a press release.
It quoted Gina Garrubbo, president/CEO of National Public Media, saying Veritonic’s data and analytics will be used to show sponsors the performance and ROI of their audio. National Public Media is the sponsorship subsidiary of NPR.
