Triton Digital has acquired advertising intelligence platform Manadge, a Paris-based company that specializes in programmatic advertising.
“Manadge will enable Triton Digital publishers and demand partners to see advertising-related data and analyze performance in real time via an intuitive analytics platform,” it said in the announcement.
“With this acquisition, Triton Digital is diversifying its portfolio as Manadge offers analysis and comparison dashboards and KPIs for programmatic market participants as well as direct orders.”
It said Manadge is integrated with about 60 Supply Side Platforms and ad servers, providing insights via interactive business intelligence tools. Triton highlighted its “agnostic and unbiased reporting that simplifies the recording and tracking of advertising revenues.”
The announcement was made by Triton President/CEO John Rosso and Manadge founder and CEO Nathan Venezia.
Triton offers technology and services to the digital audio, podcast and broadcast radio industries. It is part of iHeartMedia.
