Hyundai Motor America and SiriusXM have expanded their relationship.
“As part of the new agreement, the Hyundai and Genesis brands will introduce SiriusXM with 360L to their vehicle lineups beginning in 2025,” SiriusXM said in a release.
The 360L platform is a hybrid entertainment system that combines satellite reception with streaming content, personalization and on-demand features. It has more music channels than the satellite-only version and can receive software updates over the air.
The companies also signed what SiriusXM described as a multi-year extension to their contract.
The announcement was made by Olabisi Boyle, SVP of product planning and mobility strategy for Hyundai Motor North America and Gail Berger, SVP/GM of automotive partnerships and SiriusXM.
SiriusXM is available across Hyundai’s model lineup and is standard in several models. Customers purchasing or leasing a Hyundai or Genesis vehicle in the United States receive a three-month trial subscription.
