Exhibiting at the NAB Show, ENCO says its aiTrack platform is offering dynamic content insertion capabilities for DAD radio automation.
The company is demonstrating an aiTrack application that can produce and insert AI-generated breaks and voice tracks. aiTrack, introduced last year, uses generative AI and synthetic speech to create instant content and voice insertions of breaking news and other content into live broadcasts.
“Its flexibility to create content on the fly and immediately take it to air moves the live radio experience into new territory, from simply enabling more content creation for AM/FM audiences to delivering personalized experiences for streamers, opening the door to more personalized content,” the company says in a press release.
The company highlights its customization capabilities and ability to support strategies that blend human talent and AI content. For instance, President Ken Frommert said, “At certain times aiTrack might complement the live DJ or perhaps the morning team, and at others it may operate as the on-air personality.”
ENCO said that its SPECai ad creation service is now used by more than 1,000 radio stations, and that it is taking a similar approach to aiTrack’s evolution.
“In October, ENCO added dozens of voices to aiTrack that created a foundation for customers to develop unique voices for their broadcast shows and overall brand. ENCO also added SPECai’s voice cloning feature to aiTrack, allowing on-air and production teams to replicate the voice of the client, on-air talent or another known presenter upon analyzing a short user-uploaded audio sample,” it stated.
NAB Show Booth: W1743
