The NAB Show drew around 61,000 people this year, according to the association’s projections, down by about 5% from around 64,600 last year.
The association is emphasizing its success at bringing in new attendees. It said a “staggering” 54 percent were first-timers, which it defined as people “not having attended since 2017 if ever.”
It also saw an uptick in the percentage of international attendees, to around 27 percent from outside the United States.
Attendance in 2019, before the pandemic, was around 91,500. In 2022, the first year back after the COVID interruption, it was approximately 53,500.
There were about 1,300 exhibitors this year including around 200 first-timers. The show dates next year are April 5–9. The Central Hall will be under renovation next year.
