GeoBroadcast Solutions said four more U.S. broadcasters plan to use its ZoneCasting FM geotargeting technology.
“These stations represent a diverse array of markets, formats and communities, all eager to leverage the benefits of hyper-local content delivery to better serve their audiences and advertisers,” the company said in a press release.
According to GBS, the stations that have started the process include WKTT in Salisbury/Ocean City, Md.; KPKL in Spokane, Wash.; WEIB in Springfield, Mass.; and KAFF in Flagstaff, Ariz.
GBS said that ZoneCasting-related applications have been submitted by 12 stations in nine markets.
[Related: “Early Adopters File to Begin ZoneCasting”]
The FCC in May began allowing FM boosters to originate programming for three minutes per hour. The commission is taking applications for one-year renewable experimental licenses while it works out final rules for geotargeting. If an FM station doesn’t already have a booster, it must apply for one first, then apply for the geotargeting authority.
