Veritone Inc. said it has secured a contract with the NCAA to be its “official global archive of record and exclusive, worldwide footage agent for all NCAA championship content.”
It said the agreement will use Veritone’s Digital Media Hub platform, including licensing capabilities, to enhance the storage, management and distribution of media assets around NCAA championships.
“Veritone’s AI-powered digital asset management solution, DMH, provides the NCAA a secure, scalable and easily accessible archive for its vast collection of championship content from Division I, II and III women’s and men’s championships,” the company said in its press release.
Media from championships are catalogued, organized and searchable for licensing clients and use by NCAA stakeholders such as broadcast partners, member institutions, marketing and social media teams.
The company said its licensing capabilities will help the NCAA to monetize this content “across documentary, editorial, advertising and entertainment verticals.”
