Riviera Broadcasting has changed its name to Desert Valley Media Group. The announcement was made by CEO Jeff Trumper.
“This name change represents a more localized name and now includes the many assets of the company,” it announced. Those assets include three formats on six FM frequencies, DVMG Digital Marketing, esports platform Chosen Rival Gaming and a video production division.
In the announcement, Trumper emphasized that the company serves only the greater Phoenix area.
“We are a local media company in a sea of corporate radio companies … all our efforts are directly tied to serving this community and we believe that local businesses prefer to work with local companies.”