Benelux broadcaster Mediahuis is installing the OmniPlayer 3 radio automation software platform for its Flanders-located stations in Belgium. That includes its NRJ- and Nostalgie-branded stations along with individual stations of other formats.
Mediahuis Technical Manager Luc de Groote pointed to OmniPlayer’s ability to create separate brand-oriented versions of a program for each station. He explained, “The stations NRJ and Nostalgie, each with six regional editions, will use the edition function. With this, broadcasters can add advertisement blocks regionally and broadcast them simultaneously.”
[Read: OmniPlayer Chosen by RTL Belgium]
De Groote also noted that the company was familiar with OmniPlayer and “it is a stable and robust system.”
In addition to standard automation features, OmniPlayer 3 is bringing along a news editing and playout system.
According to a release the rollout will start with the singular format stations and then move to the larger NRJ and Nostalgie groups.
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