Promo Power
Ideas to make your radio station promotions more effective from industry expert and longtime RW contributor Mark Lapidus.
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Links of Love: Heart-Smart Ideas
by Mark Lapidus, 02.09.2010
Tips to get the most out of your promotions around Valentine’s Day More...
Create Effective, Charming Ads
by Mark Lapidus, 01.13.2010
Perhaps it’s time to reevaluate your use of endorsements and live reads More...
Swine Flu and Your Radio Station
by Mark Lapidus, 12.02.2009
Radio Is a powerful communication medium. Put it to work on H1N1 More...
Take Off That Career Blindfold
by Mark Lapidus, 11.15.2009
More than ever, radio people need to keep their options open More...
Trust, If You Wish — But Verify Too
by Mark Lapidus, 10.20.2009
Senior managers, it’s up to you to keep your ears and eyes open More...
Should You Care About Recall?
by Mark Lapidus, 09.23.2009
Be forgettable, and that's just what you'll be More...
The Marketer vs. the Sales Person
by Mark Lapidus, 08.17.2009
These days, bad advertising for radio stations seems to be everywhere More...
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'Why Should I Buy an HD Radio?'
by Mark Lapidus, 07.27.2009
Mark Lapidus Writes in 'Promo Power' That It's Time for Digital Stations to Invest in Common-Sense Marketing More...
You're Probably Stealing Web Content
by Mark Lapidus, 06.26.2009
Anyone Can Do That. Not Everyone Can Be Creative. Are You Ready for the Challenge? More...
Sales Rookies Need Sales Mentors
06.04.2009
If We Cut From the Top and Don’t Nourish the Bottom, What’s Left? More...
Ideas to Help You Provide Greater Value
by Mark Lapidus, 04.27.2009
We Must Work Harder Than Ever to Meet Radio's Obligation to Our Clients More...
Selling Cars? It's All About the Offer
by Mark Lapidus, 04.03.2009
Help Dealers Understand That Tough Times Call for Unique Offers More...
I'm Sorry Mr. Bell, Your Time Is Up
by Mark Lapidus, 03.09.2009
Let's Develop New Tactics to Take Advantage of a Much Larger Universe of Participants More...
HD Radio: The Brand Extension Is Dead
by Mark Lapidus, 02.03.2009
The Time Has Arrived To Ditch HD Radio Brand Extensions More...