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All the world’s a’Twitter.
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Allow me, as summer days wind down to a precious few, to spend a moment
on in-house business. I’d like to make sure that you, dear reader of Radio
World, are taking full advantage of us.
The RW editorial team prepares content for delivery via a variety of
media (or, to apply the words of the great ZZ Top, “Cause we bad, we
nationwide. Yeah we bad, we nationwide …”)
While some of our published information overlaps, a great deal of it does
not; perhaps you’re only seeing part of it. So here’s an overview of how to
make best use of the information RW provides for you, virtually all of it free courtesy
of our outstanding advertisers.
Radio
World NewsBytes —
Our editorial team reports on tech, regulatory and radio business developments
in this emailed newsletter.
Anyone may receive it at no charge. Radio World NewsBytes is emailed four times
per week. Much of its brief, breezy content is intended only to be read at the
moment and will not appear in print. News of the day, new hires, new products,
a sampling from the print issue and so forth.
Radio World International NewsBytes delivers
weekly. Noticiero de Radio World América Latina, “en español,” is twice per month.
Radio
World — You are likely already a subscriber;
but if you are not, please know that radio broadcast managers and engineers
qualify to receive RW free. Radio World has been serving our market for 35
years, no other radio-only technical resource comes close. Use RW to gain a
deeper understanding of the news and trends you see mentioned in NewsBytes and
discussed around the biz.
Our U.S. edition is published 26 issues per year, plus special
supplements and an annual Source Book & Directory; you can read it in print
or via online digital edition. Readers in Central and South America can receive
Radio World América Latina, monthly, with content in Spanish and Portuguese. (Its editor Rogelio
Ocampo assures me he hasn’t published anything too outrageous; I generally have
to take his word for it.)
Parlez-vous français? If you live
in France, sign up for Radio World Edition Francophone, mailed six times a
year. And Radio World International edition, serving basically the rest of the
world, is monthly plus a directory. Marguerite Clark has the enviable task of
slaving over those two publications while based in Paris.
Sign up for the appropriate version at http://radioworld.com/subscribe.
Radio
World Engineering Extra — What could be better than RW?
More RW, more in depth! Free to broadcast engineers working in the United
States, this comes six times a year and is headed by Technical Editor Michael
LeClair (who I still think looks like David Brooks). It features in-depth
technical articles, standards discussions, interviews with engineering
newsmakers and articles by industry manufacturers spilling black ink in white
papers that describe the red-hot science behind their innovations. If you are
an engineer and not getting this, you should. Visit http://radioworld.com/subscribe.
radioworld.com
— Visit the website to find featured
articles not only from the editions mentioned above, but also unique content,
the Radio World blog and breaking news. The site is divided by type of content:
News & Technology, Columns, Views, Business, Awards and Video, plus a
Resources section with an events calendar, subscription information and links
to our webinars as well as recent digital editions.
Even if you read RW regularly,
it’s enlightening to browse sections like Tech
Tips, Milestones, Roots of Radio and Workbench. You’ll find a remarkable amount of educational and
historical information there. I keep telling the company we oughta turn it all
into a book.
(Two best-kept RW secrets: You can search past issues of the U.S.
edition of RW from within any digital edition, thus putting your hands quickly
on that story you simply know you
read at some point but can’t put your hands on. Also, you can find
Spanish-language radio news, again from those sneaky editors of Radio World
América Latina; look under RW Noticieros, via the website’s News &
Technology tab.)
Social — Catch
up with news by and about Radio World on our Facebook page. Or glom onto us via
Twitter @radioworld_news. We’ll share bits
of the best of today’s news plus musings. You gotta love musings.
Story Toolbar — You can subscribe to our RSS feed and know right
away when stories are posted. Or if you see a story you like on our website
(surely it happens once in a while),
you can do a bunch of cool stuff with it. Check out the “Story Toolbar.” You
can print that story or copy the content for forwarding. You can like the story
via Facebook, Tweet it or share it via LinkedIn or one of any number of
services with odd names and cool little icons (Fashiolista, Google+ or Mr.
Wong, anyone?).
So, like
radio, RW is becoming a multiplatform, multi-channel suit full of swagger. “With
my New York brim and my gold tooth displayed … Nobody give me trouble cause
they know I got it made. I’m bad, I’m nationwide.” (Sometimes, you just need a
little ’ol band from Texas.)
How else might we serve you? Let me know at radioworld@nbmedia.com. Or post a
comment on the website. Or on Facebook. Or Twitter. Morse? Shortwave? Carrier
pigeon anyone? Hmmm.
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