NewBay Media hired Susana Saibene as a contract sales representative for its advertising efforts in Latin America.

Saibene, originally from Argentina and now based in Almería, Spain, will be responsible for advertising sales in Latin America for NewBay Media publications, focusing on print and online versions of Radio World and TV Technology.

Saibene started in media 30 years ago as a salesperson for several publishing houses in Buenos Aires, Argentina.

Subsequently, she worked in the radio and TV industry, for Buenos Aires radio stations such as Radio El Mundo, FM Horizonte, Radio Splendid and Radio Cultura.

While in Buenos Aires, she worked as a sales rep for Canal 10 of Junín, Buenos Aires and worked with Canal 13 on programming as an independent contractor. She was director of Saibene Communications, her own media marketing company.

Saibene has worked as a radio producer and host of “Tiempo de Boleros” (Bolero Time), a well-known radio show about the music, the artists and the history of boleros. It was broadcast in Argentina and Spain. Today it is heard online internationally though its website.

In Spain, Saibene became commercial director for Radio Candil and Radio Andarax, and she also was responsible for serving as corporate image consultant.

Saibene holds a master’s degree in communication from the Universidad de Belgrano in Buenos Aires.