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Internet Ad Revenue Up 15%, IAB Says
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The Interactive Advertising Bureau has issued its latest Internet Advertising Revenue Report, which paints a positive picture of that industry’s figures.
According to the report, Internet advertising for the year 2010 increased 15% to reach a grand total of $26 billion, a new record. Quarterly increases were equally impressive, with Q3 up 15% and Q4 up 19% for a new high of $7.45 billion. Ad revenues have grown for the last five consecutive years.
Search proved to be the most popular ad format, receiving 46% of total revenue and up 12% from 2009. The highest growth was experienced by sponsorship-related ads at 88% for the year, with Q4 alone seeing an increase of 144%. U.S. mobile ad revenue for 2010 was estimated to lie somewhere between $550 and $650 million.
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Full
Year 2009
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Full
Year 2010
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Revenue (Ad Formats)
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Search
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47% (10,698)
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46% (12,004)
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Classifieds and Directories
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10% (2,254)
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10% (2,597)
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Lead Generation
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6% (1,451)
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5% (1,339)
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E-mail
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1% (292)
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1% (195)
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Display-related
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Digital Video
Commercials
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4% (1,017)
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5% (1,420)
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Ad banners /
display ads
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22% (5,061)
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24% (6,230)
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Sponsorships
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2% (383)
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3% (718)
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Rich media
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7% (1,505)
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6% (1,538)
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Total display-related
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35% (7,965)
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38% (9,906)
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Revenue (Pricing Models)
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Impression-based
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37% (8,355)
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33% (8,589)
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Performance-based
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59% (13,412)
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62% (16,198)
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Hybrid
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4% (894)
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5% (1,254)
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The report was prepared by PwC US.
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