DB Digital Broadcasting, Ireland’s national independent multiplex and network transmission provider, has selected equipment manufacturer Factum to provide gear for its new DAB/DAB+ network.

Broadcasting to the cities of Dublin, Limerick and Cork, the new network will make use of encoders, data broadcasting and multiplexing equipment from the Swedish firm.

“Data capabilities are the crucial key to digital broadcasting for commercial stations,” said Dusty Rhodes, director, DB Digital Broadcasting. “A key part of our collaboration with Factum is to develop the data side of digital broadcasting.”

Rhodes added that in addition to listener-focused PAD, DB Digital was also working with advertisers on ways to promote their products and services via the screen available on every digital radio receiver.